Walton augments production, stock following Ramadan

06 Jun,2016


Dhaka, BdChronicle:

Walton has increased both production and stock of its wide range of products to meet the huge demand for electronics goods during the Ramadan and Eid-ul-Fitr.

The local brand has set a target of registering 40 percent higher business in this year’s Ramadan over last Ramadan.

Walton undertook massive preparations from its production process to marketing strategies, including raising production, creating sufficient stock of products to maintain smooth supply chain management during Ramadan, releasing new models of products, and giving various sorts of instructions to the marketing executives to manage the customers’ rush successfully.

Company officials said Walton is going to release some new models of refrigerators, fridges and freezers during the Ramadan. Recently, the local brand marketed non-frost refrigerators with ‘intelligent inverter’ technology based compressors, which consume about 35 to 40 percent lower electricity than the refrigerators with induction technology compressors.

Walton also declared 10-year guarantees for the ‘intelligent inverter’ compressor. The local brand has already released some models of intelligent inverter refrigerators of different capacities, including 323 liter, 348lt, 386lt, 396lt, 430lt, 512lt, 526lt and 585 lt. Among these, 3-door no frost refrigerator (526lt) is receiving sound response from the customers.

Besides, the application of nano-healthcare technology in Walton brand fridges is resulting in keeping food clean, and upholding the food’s natural tastes and quality.

Amdadul Haque Sarker, executive director and marketing head of Walton Group, said that they set a target of selling out 40 percent higher products in this year’s Ramadan than the sales of last one. Experiencing the current sales trend of Walton products, he hoped that the company would be able to achieve the target.

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