Denimsandjeans Bangladesh expo opens to attract global buyers

03 Mar,2017


Dhaka, BdChronicle:

The 7th edition of Denimsandjeans Bangladesh began at Radisson Blu Water Garden Hotel in the capital Dhaka on Wednesday, aiming to attract global buyers through showcasing latest jeanswear and accessories at lower costs.

The expo with a new theme –'Denim Mashup'– is focusing the latest trend in denim where embellishments, embroideries, sequins, patches, paint, etc are used in different combinations to produce visually exaggerated high fashion denims.

This trend is being taken up by global brands like Gucci, D&G, Tommy Hilfiger, Wrangler and many others. The whole show will be decked up in the 'Denim Mashup’ theme.

The 'Denim Mashup' has been a subtle trend over many years now and we now see its strong resurgence across multiple brands worldwide from luxury brands like Gucci to fast fashion retailers like Zara and H&M, all are taking up this as the next cool denim trend in 2017.

"Bangladesh has strengths in apparel industry duly supported by textile base which no other Asian country has," Sandeep Agarwal, Founder of, said while explaining the position on the country.

He also said Bangladesh is the largest exporter of denim jeans to Europe -- even more than China. Now Bangladesh is exporting jeans in more than double the quantity of China to the EU.

"We're trying to bring some of the most important denim personalities of the globe through organizing the expo and help to further focus on the denim industry in Bangladesh and its great potential," Mr. Agarwal explained.

About 28 companies participating from countries including Bangladesh, Turkey, India, China, Germany, Spain, Brazil, Pakistan, Hong Kong etc are taking part in the exhibition to showcase their denim pants, fabrics and latest accessories.

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