I want to a business for the distributor with FMCG products.

 What is an FMCG company?

FMCG is also known as fast-moving consumer goods. Any company which produces consumer goods is called FMCG Company. Famous FMCG companies are Nestle, Unilever, and coca-cola. Many products come under FMCG. Any items sold at a relative price can be an example of consumer goods. The products are also listed below.

  • Fruit and veg
  • Meat
  • Soft drinks
  • Dairy products
  • Bread and other baked goods
  • Toiletries (e.g. toothpaste, deodorant)
  • Alcohol and tobacco
  • Confectionery
  • Batteries

fmcg distributorship

How does FMCG business work?

The motive of the FMCG companies is to sell their product to the customers at reasonable rates. It is a very competitive field where every FMCG companies are trying to get the attention of the customers to sell their FMCG products. 

Trends and developments in fast-moving consumer goods

FMCG companies must have the ability to maintain a certain level. Customers might not understand all the things that happened in between supplier and company to make a cup of tea. This is the reason; many FMCG companies are paying attention to provide a precise amount to the supplier. 

Roles in FMCG companies

FMCG companies can send you anywhere because of the product. For example, you are working in an FMCG company and buying some equipment you need to travel temporarily or depend on the project also.

How To Start an FMCG Distribution Business

The opportunities in the FMCG business are tremendous. FMCG is the 4th most significant sector in the Indian economy. If you are thinking to start a business of FMCG Distribution, then you must keep these things in mind.

Decide your product

There are many products which come under FMCG, and you need to decide one product which you want to sell through your business plan. Make sure it should be essential in daily life and hard to find. You need to do your research about the product.

Business plan

To run any business, you must have a successful business plan. Create a business plan which can cover your products and required layouts. Your business plan will give you direction towards starting the FMCG distribution business. 

Licensing & registration

This is the most important part of starting a business. You need to register your business and get a license. Go through the state regulations for the documents to get your business registered. 


For a business, location is matters a lot, especially when you are thinking to start a new business. Once your business established, then you can open other branches in some other location.

Business Opportunity for FMCG Products

Many products which came under FMCG( fast-moving consumer goods). It considered a big business movement and competitive benefits in some areas like manufacturing, branding, advertising, and logistics. Products which can give more benefits and business opportunity, please have a look.

Dry goods

  • Examples like- coffee, tea, sugar, etc


  • Cosmetic products such as hair styling products


  • Examples like- toothpaste, brush


  • Such as chocolates, toffees

Fresh food

  • Like vegetables, fruits

Frozen foods

  • Such as ice-cream 

Cleaning products 

  • Baking soda

Office supplies 

  • Such as pen, paper, notebook

How do I market my FMCG products?

You need to plan a strategy to sell your FMCG products in the market. In the FMCG business, sales should be see-saw where both of the party needs to maintain equilibrium. Both of them don’t have any problem with the price of the products.

Define dealer margins

If you are new in this field and want to advertise your brands and products in the market, then you should define the margins of the dealer. There might be a chance dealer can give a discount on your products to the customers, so you should keep that thing in mind while finalizing the price of the product.

Maintain your supply

Dealers can be your partners if your brand has the right image, and it is a well-established supply chain. They will also take the risk of their reputation if they aren’t able to deliver the product to their customer.

Refer customers

You need to consult other B2B companies so, and they can refer to other companies in the return of the commission. This will also increase the reliability of the company to make more transactions. It will add revenue to your company too.

Share advertisements costs

The company should share the expenses of advertisement with the dealers. He is the one who is promoting the product of a company.

Provide after-sales service

It is the most compelling part of the business. You need to build trust and reliability of the customers by providing them with some guarantee and refunds.

How to get distributors for a new FMCG product

You can get the perfect distributors for your products online. There are many platforms like e-commerce website where you can get distributors very easily—research about the best way to get distributors for FMCG products. Market research is significant before getting distributors. 

Promote your brand on social media

You can promote your product and details on social media, newspapers, and advertise. Here you can connect with the distributors directly.

Hire an Intern

You can also hire an intern to do that job. He will advertise and promote your product on various popular sites and get you a distributor according to your needs. FMCG companies have some policy, and they select their distributors accordingly.


I hope you get all the information about the Fast Moving Consumer Goods distributors business. You need to research the product before starting the business, and you will get all the answers about the business slowly. Follow the step by step marketing and make your business more established.  


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